A fun new book helpful to any person struggling to understand the unique language of this generation - those born between 1997 and 2012 - who are becoming today`s consumers.
Kelly King quickly found a passion for business and marketing and began her career as a product manager at Kraft Foods. Since then, she's fueled her passion by working as a marketing manager and has founded multiple businesses, including her current company, 80/20 Agency.
Her recent publication,The Gen Z Dictionary, is designed to help people understand the most recent wave of popular slang. King and her team spent a year compiling the vernacular used by today's youth to connect to their conversations in a more meaningful way and to open a window into the cultural world of the younger generation.
The Gen Z dictionary is both humorous and informative! I personally am on the cusp of being a millennial/Gen Zer myself and recognized terms that I use and others that I did not know about. Gift this to the “boomer” in your life that wants to stay in the know with the slang and diction that Gen Z is using.
